Funko Founder Michael Becker unveiled a new product line for Funko, which is cereal with mini-Pop figures included in the box. The line, which will be marketed through collectible store outlets as opposed to grocery stores, goes on sale in June 2018. As an added feature, the Elvira cereal, named after Elvira Mistress of the Dark, will turn black, and the Freddy Krueger cereal will turn red, when milk is added.
“One of the fun things is we are about to release our own line of cereal, with a mini-Pop inside,” Becker explained. “We got all the cool licenses like He-Man, Wonder Woman, Elvira Mistress of the Dark, Freddy Krueger and our own Freddy Funko. We start shipping to stores in June and we have the distribution set up and the product is pre-sold. It’s just one more of those feel-good Funko items.” He continued, “I used to watch cartoons on Saturday mornings while I was eating cereal. There are prizes in the cereal and it will sell for $7.99 a box. When you add milk to the Freddy Krueger cereal, it looks blood red. With the Beetlejuice cereal, when you add milk it looks like slime.”