KFC says it wants to help its customers enjoy the hot summer with fried chicken and a limited-edition floatie depicting Colonel Sanders himself.
According to a news release from the fast food giant, KFC will hold a sweepstakes in which customers can earn a chance to win a pool float “in the likeness of Colonel Sanders and in the shape of a ridable raft.” The floatie features “special holders for a bucket of Kentucky Fried Chicken and your favorite beverage.”
“We want this to be the best summer ever, so it wasn’t enough for us to bring back George Hamilton as the Extra Crispy Colonel and debut a superior, craveable fried chicken sandwich that stands above the rest,” said Andrea Zahumensky, KFC U.S. CMO in a statement.
He added that the over-the-top pool float trend has been taking over social media, and KFC officials felt that a KFC Colonel floatie sweepstakes would “fit perfectly with our notorious Extra Crispy lifestyle campaign.”
“Summer is about making fun memories, and what better way to do that than drifting on the water in the arms of the one-and-only Colonel Sanders?” Zahumensky added.
Entries will be accepted through June 22 to win one of the limited-edition free floaties. The floaties will not be sold or made available outside of this giveaway. Winners will be selected on June 23. For a full list of rules, visit the link above.