Taschen Is Releasing A $30,000 Ferrari Book

Designed by Marc Newson, this luxury edition offers unrestricted access to hundreds of photographs from the Ferrari archives, and from private collectors, to reveal the full story behind the Cavallino Rampante. Featuring a complete appendix of the company’s victories, this massive tome is elevated by a sculpture evocative of the 12-cylinder engine, topping off a production unparalleled in scale.

Few are the men and brands that have come to define a century. For seven decades and counting, the Italian powerhouse founded by Enzo Ferrari in 1947 has made an indelible red mark on popular culture and enraptured fans and collectors across the globe.

Synonymous with beauty, excellence, and unmatched desirability, the Cavallino Rampante lives on as the driving force in high-performance Gran Turismo, the conqueror of impossible challenges.

A project conceived in close collaboration with Ferrari, this massive tome is a veritable collector’s piece. A production unparalleled in its scale, it features exclusive content from the Ferrari archives and private collections around the world, bringing together hundreds of unseen photographs and documents to reveal the unique story behind Ferrari’s victories, its protagonists, and its legacy.

Limited to 1,947 signed and numbered copies, the handcrafted leather-bound and hand-stitched Collector’s Edition is enclosed in a Ferrari motor–inspired case designed by Marc Newson. Made of cast aluminum, the chrome has been sandblasted with powder to preserve the metal’s natural feel, while the top of the case has been finished using Ferrari’s own red varnish, the same as that used on their engines.

This Art Edition (No. 1–250) is elevated by a sculpture evocative of the 12-cylinder engine in hand-bent, flared chromed steel, also by Newson. Made of chromed steel, the bookstand’s legs were joined together using tungsten inert gas (TIG) welding, a process that produces stronger, high-quality welds, typical in the automotive industry.

Art Edition (No. 1–250), with a sculptural bookstand by Marc Newson, each signed by Sergio Marchionne, John Elkann, and Piero Ferrari.

A production unparalleled in scale, this massive tome is a veritable work of art to be prized by fans and collectors across the globe. Offering unrestricted access to hundreds of photographs from the Ferrari Archives and those of private collectors, this unique work reveals the full story behind Ferrari’s protagonists, its victories, its past, and its future.

Click HERE for more info.

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