Improv Everywhere in partnership with Target, placed a 10-foot tall boombox on Pier 17 in Manhattan and waited for unsuspecting people to plug it in.
Real New Yorkers worked together to carry the 160-foot long cord across the pier to an oversized outlet. Once the boombox was plugged in, everyone was surprised by a massive holiday dance party with 100 acrobatic dancers, thousands of Christmas lights placed on two historic ships, and 10 hidden snow machines.