Nike Announces Adapt BB: Their $350 iPhone-Controlled Self-Adjusting Basketball Shoes

Today Nike announced new iPhone-controlled self-adjusting basketball shoes based on its latest FitAdapt technology. 

Nike’s first smart shoe designed for on-court performance, the Nike Adapt BB delivers a consistent, customized fit that’s unique to every basketball player. With the Nike Adapt app, set and save your favorite fits, customize the lights and download updates to continuously improve your experience.

The Nike Adapt BB shoes feature an advanced power-lacing system with a custom motor that senses the tension needed by the foot and adjusts accordingly to ensure a snug fit. Using buttons on the shoe or the Nike Adapt app for smartphones, basketball players can adjust the fit on the fly during a game. 

The shoes are equipped with a 505 mAh battery that can last between 10 and 20 days and charge wirelessly on Nike’s shoe-sized Qi-compatible mat in three hours. 

The shoes are priced at $350 in the United States and will begin shipping on February 16, according to Nike’s online store.

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