Videogames and Content-Streaming

Videogames are now the most popular form of entertainment in terms of gross-dollar amounts. As the technology behind videogames continues to develop, the number of experiences accessible to users will be astounding. Virtual reality is still a form of applicable technology in its infancy, and the same is true for augmented reality. Companies such as Unreal are in the process of creating engines to support photorealistic graphics. Fan-favorites like Nintendo continue to provide consumers with gaming soundtracks that will inevitably last throughout generations. With that said; gamers have remained faithful to physical content over the ability to stream games directly on consoles. The new partnership between Microsoft and Sony for content-streaming and AI applications looks to change the entire dynamic of the gaming industry.

Streaming Content

Consumers have enjoyed the ability to stream television shows and movies over popular streaming services for years. The convenience provided by these options is unrivaled and will eventually result in the death of cable and satellite television. Famous film producers, such as David Guillod, continue to observe the changing structure of the entertainment industry. As most consumers merely follow trends present in traditional forms of entertainment, it did not take long for most to adopt the notion of streaming content from devices. However, gamers have been much more reluctant to relinquish control in this area. Many players still prefer to purchase physical copies and save precious space on hard drives.

Convincing Gamers to Make the Transition

The process of convincing gamers to make this transition will certainly not be simple. Unlike television and films, gaming is an active form of entertainment and requires a stable playing environment. Recently, Google announced a streaming-only platform that did not impress the majority of hardcore gamers. This type of technology is appealing to the casual player who does not have access to one of the primary consoles available in the marketplace. However, hardcore gamers are individuals who are not afraid to voice opinions and change company trajectories. Before the Xbox One launched, Microsoft intended on having an always-online console to gain a competitive advantage in the streaming arena. However, the outcry from gamers quickly made Microsoft amend these plans and change course.

Developing Cloud Infrastructures for Games

One of the primary reasons as to why streaming has not taken off for gamers is due to latency. When players play online, they are expecting an amount of lag that cannot be detected by the human eye. Online only games such as Fortnite require a steady internet connection to play with friends and unknown challengers. The physical console is responsible for running these games and can only withstand so much workload. To successfully stream games in a reliable manner, companies will have to utilize cloud infrastructures across the world. Fortunately, Microsoft has one of the most significant cloud infrastructures in the world and is prepared to apply this technology to gaming. While this is undoubtedly why Microsoft and Sony decided to join forces, this investment could potentially fall flat due to the stubborn nature of the gaming industry.

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