Taco Bell shared a first peek inside its much-anticipated pop-up hotel in Palm Springs, California named ‘The Bell’.
Reservations open Thursday, June 27, with availability to guests this summer from August 8 through August 12 for $169 per night.
“The hotel draws on Taco Bell’s vibrant palette to create a unique and flavor-filled destination that is the ultimate expression of the brand, unlike anything the brand has done before,” says Taco Bell’s senior director of retail engagement and experience, Jennifer Arnoldt.
The branded hotel, which will temporarily take over the V Hotel Palm Springs hotel at 333 E. Palm Canyon Drive in Palm Springs, will offer 70 rooms. It will feature a “Freeze Lounge”—inspired by the chain’s “Mountain Dew Baja Blast” beverage—where presumably guests can enjoy antifreeze-colored slushies, try to not bounce off the walls in the ensuing sugar rush and ultimately crash into a puddle on the floor.
Other entertainment will include “dive-in movies” and performances from musical acts participating in Taco Bell’s long-running “Feed the Beat” food-for-touring-bands program, as well taco-themed nail art.
While guests will be able to eat Taco Bell-inspired resort fare and new (as-yet-unveiled) menu items, Taco Bell is also hinting that Taco Bell breakfast in bed will be available.
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