Hasbro announced an exciting new Pulse HASLAB project that gives Sesame Street fans the opportunity to bring home the ultimate collector’s item: a full-sized, poseable replica of Cookie Monster.
In celebration of Sesame Street’s 50th anniversary, fans will have the chance to own this realistic Cookie Monster replica by backing the item via HASLAB, Hasbro’s crowdsourcing initiative designed to target fans directly by putting dream products into their hands. With enough fan support the item will go into production in 2020.
Cookie Monster has been a cherished fan favorite for decades, and fans of Sesame Street will revel in the joy and magic of being able to own their own version of the beloved character. The HASLAB Cookie Monster will be a poseable full-body replica armature. Significant in both size and realism, this Cookie Monster stands 38-inches tall and comes complete with premium retro packaging, two original artwork lithographs and a Certificate of Authenticity.
Beginning today, fans can head to https://hasbropulse.com/products/cookie-monster to back the HASLAB Cookie Monster for $299.99. For Cookie Monster to go into production, HASLAB must meet a minimum quantity of 3,000 backers by August 25, 2019. Once the campaign is fully backed, Hasbro will deliver final products to fans in 2020.
HASLAB is Hasbro’s fan driven platform that aspires to put dream products into the hands of fans. In 2018, more than 8,800 fans successfully funded the first HASLAB campaign, Jabba’s Sail Barge.
Fans can get more information and receive updates on the project status by visiting https://hasbropulse.com/products/cookie-monster and following @Hasbro on social media.