Nike Launches Adventure Club Sneaker Subscription For Kids

The experience of shoe-shopping for young kids is deceptively complex. At first glance, it’s all about the child – but as many parents know, it can be just as much an experience for them. The reasons why are universal: Kids’ feet are continually growing, and many kids can’t articulate what they want, even after shoebox after shoebox comes out of the backroom. (The foot size issue isn’t helped by the fact that 60% of people, kids included, are walking around in the wrong-sized shoe at any given time.)

But now, a solution: Nike Adventure Club, Nike’s first footwear subscription service for children. Nike Adventure Club lets kids regularly select Nike and Converse shoes for the right-fitting shoe as their feet – and tastes – evolve.

Here’s how it works:   

– Nike Adventure Club serves kids through sizes 4C to 7Y. (That’s roughly from age 2 to 10.)

– Choose from three tiers of subscription services, ranging from four pairs a year to 12 pairs a year. You’re free to upgrade, downgrade or pause your subscription at any time.

– Choose from more than 100 different sneaker styles, ranging across the spectrum of performance and sportswear.

– If you like the shoe, you can keep the pair. If you’re ready to replace it, send it back and Nike Adventure Club will either donate or recycle the returned sneaker.

In addition to shoes, the subscription service comes with exclusive adventure guides, filled with outdoor games and activities that parents can do with their kids. The guides are a collaborative partnership between Nike and KaBoom, a national nonprofit focused on encouraging kids to lead active, healthy lifestyles.

Prices range from $20 to $50 a month. Nike Adventure Club will fulfill its first subscriptions beginning August 12.

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