NBCUniversal’s new movie releases including The Invisible Man, The Hunt, Emma and the upcoming Trolls World Tour will be available to rent at home as soon as Friday, an extraordinary break from normal theatrical window periods that come as the entertainment and film industries brace for the long-lasting effects of the coronavirus pandemic.
Films that have already been released in theaters—including The Invisible Man, The Hunt and Emma—will be available to rent as soon as Friday from on-demand streaming services like iTunes, Amazon Prime Video and FandangoNow for $19.99. The titles will be available to stream for 48 hours following payment.
Trolls World Tour will be available in-home on April 10, the same day it is scheduled to be released in theaters.
Like all major movie distributors, NBCUniveral normally adheres to 90-day grace period between films being released in theaters and their availability via on-demand platforms. (The $19.99 NBCUniversal is charging for its theatrical rentals is usually the standard price to purchase a movie outright once it is available on digital.) Today’s decision comes as a growing number of movie theaters around the country face shutdowns to curb the spread of the coronavirus.