Dos Equis Made An Extra Long Cooler To Help Drinkers Stay 6 Feet Apart

Summer has officially begun and while many of the activities that beer drinkers look forward to during the warmer months have been canceled as a result of the Covid-19 pandemic, beer brands are looking for ways to encourage some of the lower-risk summer pastimes.

With that in mind, Dos Equis created a cooler to help. It’s six feet long, so you can invite your friends over for a cold one, and then keep them at a safe distance on the other end of the cooler. The “Seis-Foot Cooler,” as the brand has dubbed it, was available on a first come, first served basis to anyone who purchased a Dos Equis and sent the receipt to the brand on June 26.

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