In celebration of July 1, AKA “Moving Day” in Quebec, the ad team at Cossette created a wonderful ad for McDonald’s Canada that not only put the burdensome task of moving into a humorous light but also reminded people that it was still simple enough to eat during the busy day. 

The agency carefully packed moving trucks with furniture that from a distance resembled menu items such as a Big Mac, Egg McMuffin, and French Fries.