General Mills Announces A Monster of A Sweepstakes

General Mills has announced a surprise giveaway for fans of its Monster Cereals. The company engaged an award-winning special effects artist to create 20-inch tall busts of three of its popular Monster Cereal characters – Count Chocula, Boo Berry and Franken Berry. General Mills charged Karlee Morse, an award-winning special effects artist who works in film and television, to have their cereal characters spring from box to bust.

Each bust stands 20-inches tall and took about 30 hours to mold and sculpt, and 15 hours to paint.

To win one of the three busts, consumers need to visit General Mills’ Instagram account and 1) “like” the official sweepstakes post featuring the three monsters, 2) name their favorite Monster Cereal in a comment and 3) use the hashtag #MonsterCerealSweepstakes.

Sweepstakes rules HERE.

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