Nabisco is teaming up with pop superstar Lady Gaga to release pink-colored, vanilla-flavored Oreo cookies with creamy green filling. The colorful treats will be available in six-packs starting in January, and full-size packs later on.
The cookies feature design flourishes inspired by Gaga’s sixth album, Chromatica, which dropped in May.
The ad campaign also boasts a “Sing It With Oreo” contest, running Dec. 15 through the end of April, inviting fans to scan QR codes and record “messages of kindness.” These “Oreograms,” as they’re called, will be instantly turned into songs for sharing with friends and family. Prizes include a trip to one of Gaga’s concerts, pandemic permitting, and a chance to chill with the star.
“Over the last few years, music has become a key element of our purpose to spread more joy and playfulness in the world through partnerships and entertainment properties alike,” says Oreo senior director Justin Parnell. “We cannot wait to unleash her world of Chromatica on our Oreo cookie and encourage fans to spread musical messages of kindness to create a brighter and more connected country.”