To succeed in the music industry, you will have to put in a lot of hard work. Technically, you are competing with millions of people trying to make their way to the top of the charts. However, the problem is a lot of people do not know the best way to market themselves or their music. They release song after song in the hope that someday or maybe some years down the lane, they will be discovered by a music label executive, and they will probably go viral.
Honestly, it happens, but the undeniable truth is that it is rare. So, having such unrealistic expectations that of all the people out there, this might happen to you is the perfect recipe for leading you towards the path of failure. So, what should you do? Try to find your uniqueness and use it to your stride to set yourself apart from the crowd. This can be done by learning about the different marketing tricks. More so, you must look at your career as a musician as your sole bread and butter. Here, we have compiled a list of some of the most effective ways to market and promote your music and become viral amongst the audience.
Be smart while you gig
For a lot of musicians out there, music marketing primarily implies the online promotion of their music or band. However, as much as we agree about its effectiveness, it is not the only way to promote and market your music. John, who works with a platform that offers ‘pay someone to do my homework‘ services, says that the best way for a musician to grow his fan base or acquire new fans is by conducting live shows. We agree with John and believe that this can be one of the most effective tactics, especially when you start your career as a musician.
Let us take a look at some of the ways you can employ gigs for increasing your fanbase.
Play a few shows at no-cost
This is applicable mostly when you are new in the business but can be helpful even when you have been in the industry for a while. But regardless of your presence in the field, do not just say yes, without assessing the opportunity.
How can you assess the opportunity? Ask your promoter a few questions, and based on his replies, it will be easier for you to make a decision. Here is a list of questions you need to ask when you are asked to perform sans money.
- Which other artists will be performing in this gig?
- What is our spot in the gig – as in the number in the order of rankings?
- What is the expected footfall during our performance? See, this is an important metric because the number of people present will decide your gig’s success. At times, the promoter will give you a total estimation of the footfall, but a lot of people do not come until the late hours of the show. So, if your spot is early, you have to be careful.
- Can we sell our merch for promotions?
Darwin, who offers assignment help Melbourne services, comments that you should agree to perform for free only if this performance helps you build your organic fanbase. Of course, we agree entirely with Darwin on this, but alternatively, you can also perform for free if it is for a huge event or a conference, or if it is for a fund-raiser for the poor, or if it is for a cause that you believe in.
If you are a new band or a musician and do not have a lot of experience playing for a live audience, it can be a good idea to perform live for free as it can give you good practice and a bit of exposure. Also, avoid playing a lot of shows away from your home town quite early in your career. Your first priority should be establishing a local fanbase, and only then should you consider branching out and expanding your fanbase.
See, when you are in the early stages of your career, any exposure is good exposure. However, while performing, be very careful. You need to assess and examine which are the kind of people who enjoy your music the most. After that, you need to plan out ways to get closer to more of these kinds of people. For this, you need to employ marketing strategies that mainly target these people.
Perform with some established artists
See, why would the audience want to pay and come to listen to a new face? Regardless of how good you are, it may be hard for you to have the audience pay for you if they do not know you. Robin, who offers violin classes online, suggests the perfect solution to this. He says that to jumpstart and grow your fan base, you must collaborate and play with musicians who already have a greater audience than you. For this, you can try and network with the local artists in the area.
Further, if you are touring, you can find out about the famous artists there, and try to reach out to them for a collaboration. You must also check their social media fanbase, both in terms of the numbers and the engagement that they get. Based on this research, you can get in touch with several artists; there will definitely a few from them who will be willing to perform with you.
Look for new musicians to perform with you
Steve, who offers online organic chemistry tutoring services for young students and is a part-time musician, says that he always uses Facebook to hunt for new musicians from his genre and area. Let us explain what Steve is trying to say here.
See, you can visit the FB page of a musician from your city and the niche. Next, like their FB page. As you like the page, you will get a whole list of recommendations, which will tell you all that this artist’s fans have liked on FB. You can browse through these alternatives and even message the artist. You can repeat this with as many artists as possible for you. The recommendations are surely one of the best ways to look for new musicians. It will particularly be helpful if you are using your own FB page as this would mean that there will be some shared fanbase. As it will hype your popularity, you can use it to increase the ticket cost. If you already like the particular artist’s page, you can unlike it first and then like it again after a few minutes to see the recommendations.