Paramount+ Streaming Service To Launch On March 4

The highly anticipated streaming service, Paramount+, will launch in the U.S. on Thursday, March 4, 2021.

ViacomCBS’ existing subscription video-on-demand and live streaming service, CBS All Access, is being rebranded as Paramount+ as part of the service’s expansion to feature content from ViacomCBS’ leading portfolio of broadcast, news, sports, and entertainment brands.

Where CBS All Access was originally focused on CBS and internet-only originals, the new offering includes shows from a host of ViacomCBS channels such as as Nickelodeon, Comedy Central, BET, MTV and the Smithsonian Channel, as well as Paramount’s movie library. 

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