Whatchamacallit Brand Releases New Whozeewhatzit Bar

The Whozeewhatzit bar, the Whatchamacallit brand’s first new bar in a decade, takes wacky, crazy, crunchy and chewy to a new level. The brand new bar, which has an added peanut butter crème layer and delicious rice crisps, all covered in a chocolatey candy, will be available nationwide starting February 2021.

Last year, the Whatchamacallit brand called on fans to submit their most creative naming ideas for the new bar and the stakes were high – $5,000 and a year’s supply. After 43,000+ entries, the Whatchamacallit brand declared the name Whozeewhatzit, submitted by Lisa M. from Framingham, Mass., the winner.

“The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more,” said Jenna Hamm, Whatchamacallit Brand Manager. “There were lots of great submissions but none that captured the bar’s irresistible characteristics while still paying homage to the beloved Whatchamacallit brand quite like the name Whozeewhatzit.”

Can’t wait to get your hands on the new Whozeewhatzit bar? You can find them in a 1.5 oz. standard size (SRP $1.11) and a 3 oz. king size (SRP $1.66) at retailers nationwide beginning February 2021.

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