Today, Apple announced a “Pride Edition” Braided Solo Loop and a new Pride watch face.
The Pride Edition Braided Solo Loop weaves together the original rainbow colors with those from various Pride flags. Like the other Braided Solo Loop Apple Watch bands, the strap features stretchable recycled yarn interwoven with silicone threads, designed for ultra-comfort without buckles or clasps, and comes in 12 sizes.
The new Pride Edition band is available to order today for $99 from Apple’s online store and the Apple Store app, and will be available at Apple retail stores beginning May 25.
The new Pride Apple Watch band come alongside a matching watch face. With a rotation of the Digital Crown or a raise of the wrist, the threads on the watch face infinitely scroll. The 2021 Pride watch face will arrive soon as part of a software update, according to Apple.
For the first time, Apple is also including new App Clip functionality within the Apple Watch band’s packaging to give a simple and convenient way for customers to immediately access the new matching watch face.