Today, Magnum ice cream, the chocolatier of ice cream, announced its latest global campaign, Miley In Layers, a collaboration with multi-platinum selling recording artist, songwriter and trailblazer Miley Cyrus. On June 10, 2021, Miley will perform a special virtual concert experience, mastered in 8D sound, to show the world her diverse layers.
During the Miley x Magnum virtual concert experience, Miley will perform some of the biggest hits from her recent album ‘Plastic Hearts’ as well as an exclusive cover of 80′s hit ‘Midas Touch’ by Midnight Star re-mastered as Miley’s Touch.
Magnum ice cream loves to celebrate self-expression and indulgence, and as an advocate for individuality and self-expression, Miley shares in the belief that everyone should be able to pursue what brings them true pleasure, to embrace the many layers that make them unique and proudly share these with the world.
“The greatest super-power we have is our individuality. As I’ve evolved as an artist, I’ve been able to explore the different layers of who I am and what brings me pleasure – whether I’m writing, in the studio, performing on stage for thousands of fans or wearing something that makes me feel empowered,” says Miley when discussing her collaboration with Magnum ice cream. “My biggest pleasure in life is music and I’m so excited to be performing in 8D for you all. I hope this campaign with Magnum ice cream inspires everyone to embrace their own layers and proudly go after whatever it is that brings them pleasure.”
The Miley In Layers virtual concert experience will stream on YouTube on June 10, 2021 at 2:30 PM EST. To watch, tune into www.youtube.com/mileycyrus. The virtual concert experience will also be available for streaming on the Magnum ice cream Instagram channel, @Magnumicecream, until Thursday, June 17, 2021. The virtual concert will be broadcast using immersive 8D sound technology, which creates the sensation that Miley is live in the room with fans, when played through a set of headphones.