General Mills & Marvel To Release “Loki Charms” Limited Edition Cereal

Loki, the god of mischief, will be a part of a perfectly balanced breakfast later this week with the launch of Loki Charms, a new cereal timed with the  release of the Disney Plus series.

General Mills and Marvel will release 3,500 boxes of Loki Charms through a dedicated website,, at 11 a.m. EDT/8 a.m PDT on June 9. Boxes cost $8 each, while supplies last, of course. If you head to the website and crack the code there, you might be able to secure a box early.

Loki will stream on Disney Plus the same day, with new episodes premiering weekly on Wednesdays. The new series picks up after the events of Avengers: Endgame, wherein Loki, in possession of the Tesseract once again, is on trial for his time crimes by the Time Variance Authority — the Marvel Universe’s time cops. It looks like a madcap heist in the merry Marvel way, but it may not go so well for ol’ Loki.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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