McDonald’s has found a new way to catch hungry customers in their tracks. The fast-food brand has erected a billboard in London that doubles as a walk-thru service offering free McFlurries, its signature ice cream product. Passersby can literally walk through a hatch on the billboard and pick up a McFlurry with vanilla ice cream and Oreo toppings.
The activation will be open daily, 11 a.m. to 6:30 p.m., from Aug. 19 to 22 at Builder’s Yard, under Hungerford Bridge on London’s South Bank.
Created by Leo Burnett London, the dual-service ad is part of the “Fancy a McDonald’s?” campaign, which launched in July.