New Pokemon Oreos are giving fans something to get excited about — and providing collectors with a new avenue to potentially rake in thousands of dollars.
Launched earlier this month, the new Oreo x Pokemon collaboration features the brand’s traditional sandwich cookies, this time emblazoned with one of 16 Pokemon (or pocket monsters, for the uninitiated). Each pack includes a random selection of cookies that feature classic characters like Pikachu and Charmander, but also one extremely rare Pokemon: the mythical Mew. And as has long been the case with rare Pokemon cards, the rarest Pokemon cookie of all has become a hot commodity.
An eBay search yields dozens of Mew Oreo cookies for sale, with prices listed everywhere from $50 to $10,000 to $100,000. Some listings promise a “mint condition” cookie; one claims the cookie was only handled with tongs, while others include photos showing the snack tucked safely in a plastic baggie. Judging from the items listed as “sold,” a number of the cookies have gone for as low as a few dollars and for more than $15,000.
There are other collectors trying to turn a profit on full packs of the cookies, and not just on the rare Mew Oreo. While packs of Pokemon Oreos are sold in stores for less than $4, those who miss out on the limited-edition snacks and turn to eBay may find themselves looking at prices of $20 or much, much more. One pack sold for $1,200.