Taco Bell is doing the most to kick off 2022 with the nationwide debut of the Taco Lover’s Pass, a digital taco subscription service that takes value to the next level and is sure to satisfy any taco craving. Available starting today exclusively on the Taco Bell app, the Taco Lover’s Pass allows fans to redeem one of seven iconic tacos a day for 30 consecutive days at participating U.S. locations, all for the price of $10.
The Taco Lover’s Pass makes it easy to help consumers reach new heights of their fandom and unlocks a flurry of options that fit every lifestyle. Through the pass, guests can redeem any one of seven of the brand’s most iconic tacos such as the Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, Doritos Locos Tacos and the Doritos Locos Tacos Supreme.
To unlock the taco goods, users can simply purchase the pass via the app. After buying the pass, a secret category will unlock on the app menu, allowing fans to choose a taco and redeem in-restaurant.
To become a Taco Bell Rewards member, fans simply download the app and earn points when ordering online, within the app, at the kiosk or scanning order receipts.