To celebrate National Cereal Day on March 7th, Fruity Pebbles cereal is teaming up with two other cultural icons to tip off a truly colorful partnership in 2022. Powerhouse brand Nike and basketball superstar LeBron James are collaborating with Pebbles cereal, officially licensed from Warner Bros. Consumer Products, to serve up several colorful, flavorful and magical ways for fans to celebrate this season.
The full-court press kicks off with the release of a truly iconic set of kicks. Inspired by LeBron James’ favorite childhood cereal and collaboratively designed by Nike and Pebbles, the Nike LeBron James 19 Low Magic Fruity Pebbles shoe is a colorful pair of sneaks that features actual photography of the Magic Pebbles red and yellow cereal flakes.
The real magic, though, is the new 19 Low’s Photochromic DCS Technology where the shoe’s airbag uses the power of the sun’s UV light to transition a completely clear Air unit to a purple colorway. This first-time collaboration between Fruity Pebbles x LeBron means fans everywhere can unlock two colorways, both on and off the court.
This exciting shoe launch is paired with the release of Magic Fruity Pebbles cereal. The new variety mirrors the coloration of the Nike 19 Lows: with crispy, delicious red and yellow rice flakes that magically turn your milk purple, all with the same great taste you’ve come to expect and crave from Fruity Pebbles. Available for a limited time only, the cereal is delicious, gluten-free and graced with the magical ability to turn your bowl of cereal into an Instagrammable royal feast for the senses.
Turning this launch into a true slam dunk is a pair of consumer engagements, something for everyone:
Each box of Magic Fruity Pebbles features an on-pack promotion that offers all fans 20% off one single item at Nike.com, and sweepstakes for a chance to win your very own pair of the ultra-limited-edition Nike LeBron19 Low color-changing shoes.
Pebbles is hosting a Yabba Dabba Dunk Contest for kids ages 6 to 15. Starting March 10th, consumers can submit their most creative dunks and trick shots at createwithpebbles.com for a chance to win a year’s supply of Pebbles cereal and a chance to be featured on the JumboTron at a professional basketball game!
Magic Fruity Pebbles will be available at select retailers nationwide March 7 while supplies last. To find a store near you and discover the magic, visit www.postpebblescereal.com and follow Pebbles on Facebook and Instagram.
The Flintstone-themed shoes will be available via sweepstakes beginning on March 1.