Bazooka Companies, Inc. is celebrating 75 years of the beloved candy brand Bazooka Bubble Gum as a confectionary classic. To honor this occasion, Bazooka is giving fans some nostalgia to chew on. Beginning as a penny gum brand featuring the famous Bazooka Joe and the Gang comics, Bazooka Bubble Gum blew up to become a pop-culture staple. The year-long celebration will include a new set of original comics and fortunes from the 80s, commemorative packaging, a return to a fan favorite flavor, and the debut of a short film encapsulating the brand’s history and impact.
To commemorate the brand’s legacy, this year’s packaging will feature the nostalgic 1980s graphics with the new, never-before-seen 75th emblem honoring this milestone, which fans can collect and enjoy. The Bazooka Bubble Gum product line featuring the new package started rolling out earlier this year and will be available at Kroger, Dollar General, Party City, and all other retailers in which Bazooka is sold nationwide. Additionally, Bazooka is bringing back its fan favorite, Original Grape flavor in its wallet packs, which will be available this summer.
Bazooka celebrates its iconic heritage by revisiting the past, reimagining the future, and highlighting how it became one of America’s household brands through a short film. Set to release this summer, the film will celebrate the rich history of the brand and its impact on pop culture and the confectionary landscape.
To engage in the 75th celebration year-round, Bazooka is encouraging new and existing fans to follow its social channels @theRealBazookaJoe. There, fans can keep up with the birthday festivities including fun giveaways, promotions and more information on the 75th celebrations.