Volkswagen is promoting its new all-electric ID. Buzz vehicle by partnering with Disney+ and their upcoming show “Obi-Wan Kenobi”. The all-new limited Star Wars series will premiere on the streamer May 27, 2022.
The campaign launches with a customized advertisement made in collaboration with Lucasfilm and Industrial Light & Magic featuring the ID. Buzz and some familiar Star Wars characters as well as leading actor, Ewan McGregor, who will also serve as brand ambassador for Volkswagen.
Anticipation for “Obi-Wan Kenobi” is huge, as fans across the world await the return of the iconic Jedi Master. That same emotional connection is felt by Volkswagen enthusiasts for this iconic van ID. Buzz, with the launch of an electric model long awaited.