Nerf, the company known for its blasters that fire soft, foam darts at targets, now has its very own mascot named Murph. Hasbro, Nerf’s parent company, unveiled a new mascot, which is supposed to embody the fun and active play brand.
Debuting the “Unleash the play in you” campaign, Murph is intended to drive home the fun and delight Nerf has brought to people over the years.
Based on the description provided by Hasbro, Murph is not only a gifted athlete, but they are also the “personification of the playful spirit,” and an expert with any NERF blaster, Vortex Football, or Super Soaker.
“For over 50 years, NERF has remained an unrivaled category leader in action-based performance toys, and the brand continues to expand through innovative products, digital and gaming offerings, licensed partnerships, sports collaborations, in-person experiences and much more, giving consumers a variety of unique ways to experience the brand,” said Adam Kleinman, SVP & GM, Nerf, Hasbro. “The launch of Murph is a testament to the success of Hasbro’s Brand Blueprint strategy and turning Nerf into the social, active play brand it is seen as today. We are thrilled to introduce Murph to fans, a mascot that represents the playful spirit that lives inside us all and is unleashed through Nerf.”