Kellogg’s is releasing a special cereal in conjunction with the release of “Hocus Pocus 2” on Disney+.
The company said, “Oh, look, another glorious morning to enjoy Kellogg’s latest collaboration, this time bringing a spooky twist to breakfast ahead of the highly anticipated sequel Hocus Pocus 2 streaming only on Disney+ on September 30th. Hop on your broomsticks and grab your spoons because this fall, fans can celebrate the Sanderson Sisters at breakfast with new Kellogg’s Disney Hocus Pocus 2 cereal.”
“The delicious berry brew flavor of Kellogg’s Disney Hocus Pocus 2 cereal will enchant you. Each bite contains mixed berry flavors with purple, orange, and yellow star-shaped pieces topped with green and purple flecks reminiscent of the Sanderson Sisters’ robes.”
“Disney’s Hocus Pocus has been a part of family Halloween traditions for years,” said Sadie Garcia, Director of Brand Marketing at Kellogg All Family Cereal. “Now, with Kellogg’s Disney Hocus Pocus 2 cereal, families can celebrate spooky season alongside the Sanderson Sisters as they return on Disney+ this fall.”
Kellogg’s Disney Hocus Pocus 2 cereal will be available at retailers nationwide for a limited time starting in August for a suggested retail price of $4.29 for a 7.7-ounce box and $5.29 for a 12-ounce box.
Kellogg’s also teased “something even more magical and exclusive,” coming to Walmart.com in October.
“Hocus Pocus 2” will premiere exclusively on Disney+ on September 30, 2022. In it, the Sanderson Sisters return to present-day Salem and take on the teenagers who dared to evoke them.