Apple’s Beats brand today is announcing a collaboration with Kim Kardashian for three new colors of Beats Fit Pro wireless earbuds. The three new neutral colors will be available online at Apple.com/kim starting next Tuesday, August 16, and via select Apple Store locations and authorized resellers as of the following day.
The three colorways which embrace three earthy and neutral tones include Moon, Dune and Earth. These shades are prominent in Kardashian’s recently launched skin care line Skkn by Kim and Skims shapewear and clothing label.
“I wanted to break away from the idea that headphones have to be colorful to make a statement,” Kardashian said. “This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.”
The Beats Fit Pros’ versatile hues and wingtip design provide a secure fit for the user to seamlessly transition throughout the day’s activities. It is the most advanced and innovative earphones style to date, with features such as active noise cancellation, transparency and adaptive EQ modes and the Apple H1 chip, among others.
“Kim brought her signature minimalist style to the first Beats Fit Pro custom headphones,” said Eddy Cue, Apple’s senior vice president of Services. “We’re excited to offer Beats’ most innovative headphones in a whole new, gorgeous color palette to music fans and fashion lovers alike.”
The Beats x Kim collection will be available for purchase online for $199.99 on Apple’s official website starting Aug. 16 and in select stores and exclusive resellers, such as Amazon, Ssense and Selfridges, starting Aug. 17.