Kellogg’s Wants To Pay You $5,000 To Eat Cereal For Dinner

As the season of routines returns with busy days of carpool, parent teacher conferences, homework help, you name it — so does the dreaded “what’s for dinner” debate. Fear not, Tony the Tiger, Toucan Sam, Mini and the rest of the Kellogg’s cereal gang are giving chicken the night off to turn weekly dinner dread into cereal for dinner instead!

Kellogg’s cereals provide essential nutrients, like vitamins and minerals and are an easy, inexpensive way to put a delicious meal on the dinner table — in fact, a serving of Kellogg’s cereal, milk and fruit is less than $11. And if that’s not convincing enough to add cereal to the weekly dinner lineup, Kellogg is providing the chance to win $5,000 and a year’s supply of iconic Kellogg’s cereals including Kellogg’s Frosted Flakes, Froot Loops and Frosted Mini-Wheats to families who make it a part of their regular routine.

Starting on Aug. 25, once a week, for five weeks leading up to National Breakfast Day on Sept. 26, you can share how they enjoy their favorite Kellogg’s cereal for dinner on Instagram with the hashtag #KelloggsCerealforDinnerEntry.

Each week, one winner will be randomly selected and the entry pool restarts; cereal for dinner fanatics should share how they add Kellogg’s cereals to their dinner routine to re-enter each week and can enter once daily as many times as possible to increase their chances. For more information, follow Kellogg on Instagram @KelloggsUS and visit for official rules (no purchase necessary).

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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