Kellogg’s Launches On-The-Go Instabowls

Cereal and milk go together like peanut butter and jelly. But if you’re like the 68% of adults who enjoy cereal and prefer breakfast foods that are easy to eat on the go, that can be hard when shuffling kids in the carpool line, catching the train or sitting in rush hour. In a revolutionary cereal innovation from Kellogg’s, cereal lovers can now add cold water to new Kellogg’s Instabowls to get real milk instantly. 

The new line-up offers a delicious and convenient way to enjoy Kellogg’s Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch with the same great taste anywhere, anytime — no milk required!

Each portable bowl is pre-portioned, single serve and mess free — perfect for on the go. Just add cold water to the fill line and the instantized milk turns into real milk with a quick stir. According to an initial fan reaction, they love this offering because they found it “[easier] to grab a bottle of water or find water than make sure that I have milk. Easy to store. Easy to travel with – and kids love it.” 

Kellogg’s Instabowls come in four iconic cereal varieties — Kellogg’s Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch. Kellogg’s Instabowls are available in the cereal aisle at Walmart for a suggested retail price of $1.98 per bowl and will eventually roll out at additional retailers nationwide.

Thank you to my sister Meredith for the tip!

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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