Danny DeVito Is Jersey Mike’s First-Ever Celebrity Endorser

Veteran actor and New Jersey native Danny DeVito grew up mere miles from the original Jersey Mike’s sub shop on Point Pleasant Beach. While that certainly isn’t a requirement to star in one of the brand’s ads, it does make him uniquely suited to speak to its enduring draw, which is exactly what he’s doing as Jersey Mike’s first-ever celebrity endorser in its new national campaign, “It’s a Jersey Mike’s Thing.”

“It’s a Jersey Mike’s Thing” is led by two major spots, “Emotions” and “Listen Closely.” Like a true performer, DeVito readily explores the full sensory experience of the devoted Jersey Mike’s customer waiting for and eventually receiving their sandwich, from the excitement one might feel from watching the staff prepare their sandwich to hearing the sound of meat sizzling on the grill.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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