Netflix today announced a Basic with Ads tier — Netflix’s lower priced ad-supported plan coming in November.
Basic with Ads will cost $6.99 a month in the US and launch on November 3 at 9 AM (PT).
Basic with Ads will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.
Current plans and members will not be impacted. Basic with Ads complements the existing ad-free Basic, Standard and Premium plans.
What stays the same?
A wide variety of great TV shows and movies; personalized viewing experience; available on a wide range of TV and mobile devices; change or cancel your plan at any time.
Video quality up to 720p/HD (now for both our Basic with Ads and Basic plans); average of 4 to 5 minutes of ads per hour; a limited number of movies and TV shows won’t be available due to licensing restrictions, which Netflix is working on; no ability to download titles.
Basic with Ads also represents an exciting opportunity for advertisers — the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ads experience.
At launch, ads will be 15 or 30 seconds in length, which will play before and during shows and films.