Roll out the purple carpet, as Taco Bell has opened its doors to its latest Cantina restaurant experience in the heart of Los Angeles, bringing the vibrant atmosphere to the iconic palm tree-lined, Hollywood Boulevard community. The latest Cantina restaurant – known for its boozy drink menu and all the craveable menu items fans have come to expect – sits on a historic 1920s Hollywood property, once a bookstore known as a book lover’s haunt for movie stars, bringing the same technology-forward digital features to create a modern Cantina dining experience.
Unique elements include:
Digital Ordering: Fans can order from standing menu kiosks inside the restaurant. The restaurant’s five kiosks supplement traditional menu boards, giving guests the opportunity to take ordering into their own hands, with a golden-age era vibe.
Party at the “Taco Shop”: From a movie screen to DJ-ready speakers and connections at the Taco Shop, Hollywood Cantina is set to offer more than just craveable food and alcoholic or non-alcoholic drinks. Customers will also be able to purchase their very own Taco Bell merchandise from a curated collection.
Hollywood Footprint: The Hollywood Cantina is the first Cantina in Los Angeles County and joins nearly 150 Taco Bell restaurants already operating across the county. With more than 350 Taco Bell restaurants in the Southern California area, the Hollywood Cantina reaffirms the brand’s goal to operate 10,000 restaurants and become a $20 billion brand within this decade.
Historical Landmark: In a perfect pairing of old meets new, the newest Taco Bell restaurant is housed within one of Los Angeles’ most historic areas, known for palm-tree lined, star-studded streets. 6741 Hollywood Boulevard was built in 1917, in the Churrigueresque style. Most notably, the building hosted the bookstore Pickwick in the 1930s, owned by Louis Epstein and named after Charles Dickens’ classic The Pickwick Papers. Many of Hollywood’s most iconic entertainment stars were frequent visitors.
Improved Team Member Experience: The beloved elements of the typical Cantina are paired with the digital design elements the Hollywood concept offers. It’s designed to simplify and modernize the consumer experience, which in turn, optimizes and redeploys the role of the team member within the restaurant experience.