NBC has ordered a reality series based on Mattel’s iconic Hot Wheels toys.
Inspired by the best-selling toy car collection of the same name, Hot Wheels: Ultimate Challenge is a 10-episode car makeover competition series.
Each episode will invite two passionate car fans and Hot Wheels lovers into the Chrome Zone, where they will face off in each transforming an ordinary vehicle into an extraordinary Hot Wheels showstopper, inspired by personal stories and pop culture touchstones. Working alongside a team of automotive magicians known as ‘The Car Pool, the two Superfans will manufacture their designs in high-tech, decked-out garages. Raising the stakes of the competition is the Inspirationator 5000, a larger-than-life vending machine that will rev up in each episode to present the Superfans with a twist in the road.
Hot Wheels: Ultimate Challenge will be hosted by former Top Gear Host and NASCAR features reporter Rutledge Wood. It will also include a panel of celebrity Judges and Judges who are experts in car culture, who will declare the winner of each episode. The winner of each episode will receiver $25,000, and will advance to the finale. The best part? The finale winner will get an additional $50,000, and the car that wins the season will get its own official Hot Wheels model!