Mattel & Hasbro Enter Licensing Agreement To Launch Monopoly: Barbie Edition, Transformers Hot Wheels, And Transformers UNO

Hasbro, Inc. and Mattel, Inc. announced that they have entered into multi-year licensing agreements to create co-branded toys and games from some of their most popular brands.

Hasbro will create Barbie branded Monopoly games launching in fall 2023. Mattel will produce Transformers branded UNO games, slated for release later this year, and Transformers branded Hot Wheels vehicles, set to debut in early 2024.

Hasbro and Mattel are launching this collaboration against the backdrop of two major theatrical releases this summer, with Hasbro’s Transformers: Rise of the Beasts from Paramount on June 9, 2023, and Mattel’s Barbie from Warner Bros. on July 21, 2023.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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