The ICEE Company is collaborating with Kellogg’s for the first time ever to create the coolest cereal in town—literally—with NEW Kellogg’s ICEE Cereal.
Inspired by ICEE’s best-selling Cherry and Blue Raspberry flavors, the new cereal utilizes an innovative ingredient that cools your mouth as you eat, imitating that familiar and refreshing first sip of an ICEE. Kellogg’s ICEE Cereal is the company’s first summertime cereal to feature this cooling sensation. The cereal has a sweet, cool feeling, leaving you craving more—and transforming milk into a tasty, slurp-worthy treat.
Kellogg’s ICEE Cereal will be available at retailers nationwide for a suggested retail price of $5.29 for an 8.3-ounce box and $6.49 for a 13.2-ounce box.