McDonald’s TableBag

In Italy, McDonald’s has released TableBag, a takeout box that converts into a temporary cardboard table. The innovative design launched in late 2022 during Milan Design Week and found inspiration in the lack of outdoor table space for visitors to enjoy a meal. 

The McDonald’s team collaborated with Leo Burnettto create the limited-edition box to allow the over 400,000-person crowd of designers to find the space to enjoy a bite. Not only is constructing a more convenient way to eat a clever idea, but presenting it to a crowd of seasoned, hungry designers and innovative thinkers was clever. 

The 100% recyclable takeout box initially has the same look as a typical one, just much taller. When unfolded onto McDonald’s posts sprinkled throughout the city, the pack easily unfurls into a steady table, fit with cupholders. 

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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