Pepsi, with help from the Culinary Institute of America (CIA) Consulting (a business unit of The Culinary Institute of America), has completely reimagined what condiments can be for America’s favorite summer food, unveiling Pepsi Colachup, the world’s first Pepsi-infused condiment.
Pepsi is so confident that hot dogs are #BetterWithPepsi, the brand is taking hot dog enjoyment to the next level with Pepsi Colachup, giving fans the chance to add even more of the iconic sweet, citrusy taste of a crisp, refreshing Pepsi-Cola directly onto their hot dog.
“The concept is both simple and creative. The distinctive flavors and vibrant citrus blend of Pepsi enhances the bright and tangy characteristics of ketchup, offsetting the smokiness of the hot dog,” said David Kamen, director of client experience for CIA Consulting. “It’s a whole new way to enjoy two American classics!”
On July 4, Pepsi is teaming up with the Detroit Tigers, Minnesota Twins, Arizona Diamondbacks and New York Yankees for exclusive in-stadium sampling during the team’s home games. Hot dog enthusiasts who want to be the first to try Pepsi Colachup can look for the sampling carts at these stadium locations:
Chase Field, Phoenix, AZ; Section 130/131
Yankee Stadium, Bronx, NY; Pepsi Lounge (Pepsi Lounge Ticket Required)
Target Field, Minneapolis, MN; Section 113
Comerica Park, Detroit, MI; Section 139