For years, Funko has been making vinyl figures of anything and everything in pop culture, from movies and shows with the biggest fandoms to random and forgotten relics. Sports figures have received the Pop! treatment and so have certain filmmakers.
In late 2020, the company launched a small program that allowed its customers to make figures of themselves or loves ones, but only as an in-person experience in its two brick-and-mortar locations — the Funko Headquarters in Everett, Washington., and Funko Hollywood in Los Angeles.
That program proved such a success that the company is taking it to the mass market. Funko is keeping it as an in-store experience but is now expanding it to the online world as well, calling the initiative Pop! Yourself.
The announcement of the Pop! Yourself! line was made Monday during Funko’s licensing expo summit in Las Vegas.
Funko has also enlisted licensing partners into the program, which will now allow fans to stylize themselves as their favorite pop culture character. While the company has not yet announced its partners, it does theoretically allow a person to don a cape and cowl, maybe have mermaid fins, or look like their favorite vampire.
The program will launch in the third quarter of this year via funko.com as well as in-person at Funko Hollywood and Funko Everett. The customized Pop! will retail for $30.