Hulu is launching a new sub-brand focused on adult animation and anime called Animayhem, Variety has learned exclusively.
The new hub is meant to capitalize on Hulu’s already popular lineup of adult animation and anime shows. Series like “American Dad,” “Bob’s Burgers,” “Family Guy,” “Futurama” and “King of the Hill” consistently rank among the service’s top 10 shows based on hours streamed, per Hulu.
Hulu currently has 46 adult animated series, which adds up to 174 seasons and 2,600 episodes. For anime, Hulu has 17 films and 272 series, adding up to 435 seasons and 18,400 episodes (including subtitled and English dubbed versions of episodes).
The launch of Animayhem comes two weeks ahead of the July 24 debut of the new season of “Futurama,” which Hulu commissioned in February 2022. Hulu has also ordered a revival of “King of the Hill,” which does not have a premiere date at this time.
Hulu will also be taking Animayhem to San Diego Comic-Con with an immersive experience dubbed “Hulu Animayhem: Into the Second Dimension.” The experience will be a “journey for fans” that will allow them to feel like they are part of the world of their favorite animated shows.