McDonald’s CEO Chris Kempczinski told analysts on an earnings call Thursday that CosMc’s, the small-format concept restaurant will have “all the DNA of McDonald’s, but its own unique personality.”
The name of the new restaurant stems from a six-armed alien character that appeared in the company’s advertisements from the 1980s.
The fast food giant will debut the new concept in a small handful of sites in a limited geography beginning early next year.
McDonald’s will have more information about development plans and new format innovations at its investor day in December.