McDonald’s To Debut New Spinoff Restaurant Concept Called CosMc’s In 2024

McDonald’s CEO Chris Kempczinski told analysts on an earnings call Thursday that CosMc’s, the small-format concept restaurant will have “all the DNA of McDonald’s, but its own unique personality.” 

The name of the new restaurant stems from a six-armed alien character that appeared in the company’s advertisements from the 1980s. 

The fast food giant will debut the new concept in a small handful of sites in a limited geography beginning early next year. 

McDonald’s will have more information about development plans and new format innovations at its investor day in December. 

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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