How Marvel Officially Added McDonalds To The MCU

TV series Loki, executive producer Kevin Wright sat on the steps of The Citadel at the End of Time with costar Sophia Di Martino (Sylvie), and they started to chat about what might be next for her character. Not in any official script capacity, just as fans of the story they’d just finished filming. 

“This character had been on a decades-long, maybe centuries-long revenge mission, and the classic trope of those stories is that it’s all-consuming and she’s not thinking about what comes next,” says Wright. “Now she has this moment of opportunity, where is she going to go?”

Di Martino thought about it for a moment, and said, “She’d probably be pretty hungry.”

There are more than 13,000 McDonald’s across the United States right here in 2023, and untold more across the multiverse. In a new campaign launched this week, the fast-feeder gave Marvel and Loki fans a peek at its own cameo in the series’ upcoming second season, set to launch on October 6.

Check out the inside story of how McDonald’s role in the Disney+ series ‘Loki’ happened. Read more HERE.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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