Movie tickets across the U.S. will be heavily discounted on August 27 in honor of National Cinema Day.
This Sunday, all movies, all formats, all showtimes, all day will cost $4 at participating theaters. More than 3,000 locations — with approximately 30,000 available screens — are expected to take part in the one-day event.
The second annual National Cinema Day, hosted by the Cinema Foundation, is designed to “celebrate the power of movies to bring us all together” — or, to populate multiplexes during the dog days of summer.
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