Twisted By Wetzel’s Concept Store Opens In La Habra

Wetzel’s Pretzels is putting the perfect twist on pretzels with the introduction of Twisted by Wetzel’s, a never-before-seen street concept that takes Wetzel’s fun-loving brand and timeless menu and elevates it to a whole new level.

Amplifying the iconic brand’s crave-worthy, classic pretzels, Twisted by Wetzel’s satisfies today’s millennial and Gen Z generations through an expansive, innovative menu curated to provide an array of imaginative and elevated options.

From savory to sweet, it features new creations that are stuffed, topped and drizzled to ultimate pretzel perfection. Some of Twisted’s amplified pretzel creations include:

Twistz 

An ode to everyone’s favorite piece of the pretzel – the twist. Twisted and braided pretzel dough is stuffed with cheese and sprinkled with flavorful toppings. Select from the Pizza Bomb, Wetz Coast Club or Triple Grilled Cheese.

Dogz 

The all-beef Wetzel hot dog guests know and love, now elevated. Options include the Baja Boardwalk, complete with jalapeños, green onion, slaw and Cilantro Baja Sauce atop a spiral bun, as well as Wetz Coast Classic, Sriracha Soul and Everything Bacon.

Loaded Bitz 

Wetzel’s riff on loaded fries. Sweet and savory pretzel bites drizzled and finished with inventive toppings. Try crowd pleaser S’mores Bitz – classic Bitz, smothered in rich chocolate fudge, mini marshmallows, graham cracker crunch and chocolate chips. Other options include Bacon Ranch and Baja Elote.

Topped Pretz 

A truly tempting treat, Wetzel’s traditional full-sized pretzels are topped with surprising flavors. Options include the Nashville Heat, covered in Wetz Cheese Sauce and dusted with Nashville spice, and the Maple Bacon, with a maple glaze and crispy bacon bits, among others.

Pretzel Chimney Cakes 

The average ice cream cone pales in comparison to these twisted chimney cones. Our famous pretzel dough, rolled in sugar crystals and filled with creamy soft serve. Available in Cookies & Cream, Chocolate Brownie and more.

House-Made Drinks 

Refreshing lemonades, floats and more, like the sweet and tangy Mangonada, made with real mango frozen lemonade, chili lime seasoning and enjoyed through a tamarind straw.

The first Twisted by Wetzel’s location is now open in Southern California at 1331 W Imperial Hwy. in the La Habra Marketplace.

Published by Larry Fire

I write an eclectic pop culture blog called THE FIRE WIRE that features articles about books, comics, music, movies, television, gadgets, posters, toys & more!

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