Walmart stores are now selling Stranger Things-themed ice cream under the brand Scoops Ahoy, named after an ice cream parlor that featured prominently in the series’s third season.
The seven flavors include Cinnamon Bun Bytes, Triple Decker Extravaganza, Chocolate Pudding, U.S.S. Butterscotch, Mint Flare, The Void, and Pineapple Upside Down.
AHOY, SCOOPS TROOP! We’re embarking on a flavor voyage! pic.twitter.com/iHEjjXnkgD
— Stranger Things (@Stranger_Things) September 15, 2023
The move is the latest push from Netflix into consumer products as a way to engage with subscribers and build out additional revenue streams. It also marks a continuation of Netflix’s now-extensive partnership with Walmart, which has also included in-store hubs and a digital storefront on Walmart.com.