Kraft Heinz unveiled 360CRISP, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. 360CRISP makes its debut with the launch of LUNCHABLES Grilled Cheesies, with the goal to introduce five new products across four iconic brands by the end of 2024. Grilled Cheesies, powered by 360CRISP innovation, marries quality, convenience, and crave-ability in an easy-to-prepare format from the microwave.
LUNCHABLES Grilled Cheesies features innovative technology that delivers a pan-like crisp in seconds. Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360CRISP delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds. Leveraging a beloved household name – LUNCHABLES – Grilled Cheesies provides a convenient snack option that empowers kids with the independence to prepare it directly in the microwave – no pans or stove necessary.
Grilled Cheesies boasts two wholesome, melt-in-your-mouth offerings that can be prepared in seconds:
Original – Featuring deliciously melty KRAFT SINGLES and just the right level of golden-brown crisp, the Original variety provides a quick and convenient take on this nostalgic snack-time staple.
Pepperoni Pizza – With a deliciously savory twist on the classic grilled cheese sandwich, the Pepperoni Pizza variety features deliciously melty KRAFT SINGLES and the same mouthwatering pepperoni from other popular Lunchables snack packs that kids know and love.
LUNCHABLES Grilled Cheesies rolls out to select grocery retailers across the U.S. beginning this month for a suggested retail price of $4.99 per box of two sandwiches.