Walmart is riding advertising’s current wave of nostalgia as it looks to make “fetch” happen with its expanded slate of Black Friday deal events. Black Friday traditionally occurs the Friday after Thanksgiving, but Walmart is running an additional sales promotion that starts online November 8 and is opening both events three hours early to Walmart+ members as a way to boost memberships for the subscription service.
A two-minute video on the brand’s YouTube and social pages reunites Lindsay Lohan, Lacey Chabert and Amanda Seyfried, along with co-star Daniel Franzese and Missy Elliott, whose song “Pass That Dutch” features in the film and ad. Their characters are now mothers and mentors to high schoolers in a clip that recreates the performance of “Jingle Bell Rock” and other memorable scenes from the film.
Walmart will keep the campaign going with additional ads every Wednesday in November and on Cyber Monday, a digital shopping bonanza that follows Black Friday.