Director Peter Jackson shared, “When Apple asked me to make the music video for “Now And Then”, I was very reluctant – I thought my next few months would be a hell of a lot more fun if that tricky task was somebody else’s problem, and I could be like any other Beatles fan, enjoying the night-before-Christmas anticipation as the release of a new Beatles song and music video approached – in 1995, l loved the childlike excitement I felt as the release of Free As A Bird was inching closer.
I could have that experience once again – all I had to do was say no to The Beatles.
To be honest, just thinking about the responsibility of having to make a music video worthy of the last song The Beatles will ever release produced a collection of anxieties almost too overwhelming to deal with. My lifelong love of The Beatles collided into a wall of sheer terror at the thought of letting everyone down. This created intense insecurity in me because I’d never made a music video before, and was not able to imagine how I could even begin to create one for a band that broke up over 50 years ago, had never actually performed the song, and had half of its members no longer with us.
It was going to be far easier to do a runner.
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The official music video for ‘Now And Then’, directed by Peter Jackson, is live on The Beatles YouTube channel. Watch it HERE.