Heinz Ketchup and pickles have proudly sat side-by-side on burgers and hot dogs across America for over 150 years. There is something irresistible about the combination, so condiment category leader, Heinz, today announces the launch of Pickle Ketchup, a new condiment that combines the tangy and savory flavor of pickles with the unmistakable taste of Heinz Ketchup. Pickle Ketchup is the latest Heinz innovation designed to deliver on fans’ hunger for unique, elevated, and nuanced flavor experiences.
It’s no secret that pickles have been gaining popularity in recent years, with retailers rolling out various pickle-flavored products, such as potato chips, mustard, seasoning blends, and even canned cocktails. Heinz highlighted this “obsession with pickles,” citing a Dataessential report that noted that 73% of Americans reported they “enjoy the taste of pickles.”
Heinz will roll out Pickle Ketchup to grocery stores in early 2024.